World Egg Day - Today
12/10/2012 Website News
Today is World Egg Day and new figures from ongoing research carried out by Kantar Worldpanel for Bord Bia shows that people in Ireland are eating more eggs.Some 358 million eggs were purchased in the year to July 2012. This is up over 5pc from the previous 12 months. Shoppers now spend �85m per year on eggs with 54pc of shoppers now buying eggs every week - up 11pc from last year. The growth is mainly due to younger families buying more eggs, a switch to larger value packs and many more choosing free range eggs.
"More Irish shoppers are buying eggs on a weekly basis", said Teresa Brophy, Ireland market manager at Bord Bia. "The latest Kartar research shows that more consumers are buying eggs for their young families and this indicates that eggs are seen as nutritious, versatile and convenient food for a range of meals from breakfast to dinner
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