Promoting Ireland in Atlanta
17/03/2012 Website News
Ireland is using St. Patrick�s Day as the basis for a global branding campaign to publicize the country�s cultural and educational assets, Jimmy Deenihan, its minister of arts and heritage, told the Irish Chamber of Atlanta�s annual breakfast celebration March 16.�St. Patrick�s Day is more than just drinks,� Mr. Deenihan told GlobalAtlanta following the breakfast at the Capital City Club downtown.
�A few drinks is fine, people have to enjoy themselves,� he added. But, he insisted, Ireland is going to use the widespread holiday to reinforce its image as a cultural and educational powerhouse.
Video link: Minister for Arts speaking in Atlanta http://bit.ly/xzWO9C
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