Raw Milk Niche Market

Posted on: 30/07/2012

Excellence and diversity has ensured Phil and Steve Hook have been shortlisted for the UK Diary Farmer Awards

Finding a niche market and commanding up to £2 a pint for a product that customers can't get enough of is what makes Phil and Steve Hook's organic raw milk business a shining example of an added-value enterprise.

From selling 18 pints out of the boot of their old Volvo on Eastbourne seafront, the father and son duo have come on in leaps and bounds. The business now churns out just under 5,000 pints a week to customers via its two local milk rounds, London markets and highly successful internet mail order service, which started in 2010. Now more than 300 boxes of milk are dispatched every week to customers as far afield as Northern Ireland and Scotland.

And so unique is this type of enterprise - there are fewer than 100 farms selling raw milk in the UK - that a pair of independent movie-makers has just finished a fly-on-the-wall documentary of a year on the Hooks' farm. The Moo Man will be screened at 50 independent cinemas up and down the country later this year.

Visit the website : http://www.hookandson.co.uk/index.html

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